Self-Publishing – Page 3 – Catholic Writers Guild

Ms. Manners Goes to Conference! Conference Etiquette for a Better Experience

August 28, 2012/3 Comments/in Blogging, Catholic Writers Conference Live, Catholic Writers Conference Online, Catholic Writing and Publishing, Encouragement for Writers, Fiction, Inspirational, Journalism, Marketing Your Work, Self-Publishing, The Writing Life, Writing Tips and Tricks/by Leslie Lynch

Headed for Catholic Writers Conference? Are you excited? You should be! What an opportunity to rub shoulders with industry professionals, to put faces and personalities to folks you’ve met online, to renew friendships, and to network. This is a once in a lifetime experience; make the most of it. There will never be another gathering of exactly the same people at this point in their faith and writing journeys. Truly you are in Arlington, Texas, because God has called you to be there!

Each of you has a specific reason for attending, a goal you hope to accomplish. If this is your first conference experience, the coming days are likely to be a roller coaster of euphoria juxtaposed with self doubt. Be assured that you are not the only one grappling with these feelings. I hope this knowledge translates into a greater sense of ease in a new and sometimes intimidating environment. Here are some words of advice (of wisdom, too, hopefully!) for both newbies and veterans, for authors, for agents, and for editors, geared toward making this conference the best it can be for everyone:

1) Everyone’s goals are the same, ultimately. Editors want to find the next diamond of a manuscript to publish. Agents want to discover the next author whose career they can guide to new heights. Authors want to find a publisher and/or agent to promote their awesome work. And in this particular setting, all of these people want to serve God with their talents and gifts in the way that pleases Him the most.

When viewed through that prism, competition loses the edge of greed and rejection loses its sting. We’re all on the same side, and God’s looking out for the good of each person’s life and career. This doesn’t mean you should fail to promote your product, just that there is no need for fear. Which brings us to the next point.

2) Be confident. You have something no one else does: your voice, and your work. These are gifts that God has given you, gifts that you have honed with hard work and prayer. No one can duplicate your contribution. Take heart in that fact, and know that your work will find its home. Maybe through this conference; maybe not – which leads to…

3) Don’t take rejection personally. Sometimes it just isn’t a good fit for the publisher or agent. Imagine a library with thousands of books. You have three days to find the best two. You will have to create a system to sort and discard the ones that aren’t suitable for your purpose. Do you see that many wonderful, deserving books will be overlooked? This does not reflect on the worthiness of each one, the same way it does not reflect on your particular project. And in today’s climate, many options are available. So…

4) Be open. There are many possibilities that we may not recognize in our limited, human view. Be open to new ideas, new directions, new options. You may discover a brand new path, or even a calling! You may discover it through…

5) Networking. This is the whole purpose of a conference. Meet people! Ask them what they write, who they want to represent, what they want to publish. Have a brief answer for these questions, too, so you can give a nutshell sense of your project when it comes up. (I write ___, and my current project is about ___.)

This is a remarkably small community, and the contacts you make in the next few days will serve you for your entire career. Do not discount the importance of these interactions. They are crucial for your success. But remember…

6) Be nice. This should go without saying, especially in this setting, but we are human and sometimes we need to be reminded. Keep your comments positive; you never know who might overhear or repeat something you said in a frustrated or disappointed moment. Again, this is a remarkably small community even though it may not seem that way.

Also, restrict your interactions to appropriate venues. Don’t try to pitch to an agent or publisher in the restroom, or shove your manuscript under the door of the stall. I have witnessed the first and have heard of the second, so these are not as far-fetched as they seem. Be considerate of folks. If the target of your interest has a headache or gets a pained look on their face when you approach, be brief. Introduce yourself and say you’d like to send them a query if that is acceptable; believe me, they will remember and appreciate your kindness. And that goes a long way. Which leads to the last point…

7) Be yourself. This may call for leaving your comfort zone, though. If you tend to be shy (many writers are!) push yourself to be more sociable. It’s not hard; smile and ask people around you about themselves. You’ll be glad you did. If you are an extrovert, recognize your tendency to overshadow the more timid among us and let them shine, too.

I hope each one of you has a wonderful experience at the Catholic Writers Conference! And… Oops! I forgot the most important words of advice! HAVE FUN!

Working With An Editor

August 13, 2012/2 Comments/in Catholic Writing and Publishing, Self-Publishing/by Ellen Gable Hrkach

All authors need an editor. Self-published authors should not publish a manuscript without hiring a competent editor to improve and polish it.

For the purposes of this post, an editor is someone who suggests changes in overall plot, setting, characters and theme. I am not talking about a copy-editor (although copy-editors are important too).

Before I started writing fiction, I had written many non-fiction articles. I mistakenly thought fiction would be easier. The first draft of my debut novel, Emily’s Hope, was so bad that when I gave part of it to my kind (and honest) husband to read, his response was, “You’re not going to let anyone read this, are you?”

Admittedly, I was crushed. I hired an editor and over the next two years, she helped me to take a badly written first draft and transform it into a much better novel. She helped me not only to improve my writing style, but to also create a convincing narrative voice.

Here are a few key points to remember when working with an editor:

Be Humble: If you think your book is going to be a Nobel prize-winning book or that it’s the best book ever written, well, it probably isn’t, not yet anyway. It may have the potential of being a great book but, generally speaking, most books need a lot of polishing and editing to get it to the stage of being “great.”

Like many authors, I spend more time polishing and editing than I do actually writing the first draft.

Consider and Reflect on Each Criticism/Suggestion: It may take hours or days of reflection to realize that most of the editor’s ideas will actually make the book better.

Authors tend to be blind to the defects in our own works. Some of us can be rigid with regard to what we want the story or characters to be. For example, in my second novel In Name Only,, the first draft was entirely from the main female character’s point of view (POV).

The editor said that she understood why I chose that particular POV, but either I needed to include the major male characters’ POVs or find another way for the reader to understand and bond with the male characters better.

I initially rejected the idea of including the male characters’ POVs. Then as time passed and, as I reflected, I admitted that she might be right. As it turned out, writing from a male POV was also great fun. This novel went on to win a Gold medal in the IPPY awards and is currently is an Amazon Kindle top five bestseller in Religious & Liturgical Drama.

Resist the Urge to be Defensive: This is where I have the most trouble. Then again, that’s probably my personality. Even now, when I read my editor’s suggested changes, I have to resist the urge to be defensive.

You Don’t Have to Agree with Everything: Sometimes, the editor will suggest changes the author is reluctant to make. If, after reflection, you still feel strongly about keeping things the same, talk it over with the editor. I find I usually agree with about 85 percent of the suggested edits and I disregard the rest.

Keep in mind that your editor is not being paid to be nice or to make you feel good; he or she is being paid to make your book a quality book.

Trust Your Editor: If you don’t trust your editor, you should probably find another editor.

Working with an editor can be a challenging experience. However, if you exercise humility, consider and reflect on each edit, be open to change, resist the urge to be defensive and trust your editor, you will hopefully produce a great quality book.

Text Copyright 2012 Ellen Gable Hrkach
Image purchased from iStock.

The Importance of a Good Cover

July 9, 2012/7 Comments/in Catholic Writing and Publishing, Self-Publishing/by Ellen Gable Hrkach

A book’s cover is the first thing a prospective reader sees so it is important that it be professionally created. If it is poorly designed or if it is too simplistic, it can turn your reader away. I know of some self-published books in which the story and writing were pretty good, but the covers screamed “Self-published!”

In these days of digital printing and e-copies, a good cover also needs to look interesting in thumbnail.

With traditional publishing, the author may not have much say regarding the cover. However, with self-publishing, the author has 100 percent responsibility for making sure the cover is professionally created.

I cannot stress enough the importance of hiring a professional cover designer. In my case, my husband (James Hrkach) is an artist and he has designed all my covers.

Some self-publishing websites also offer cover design services. However, if you want a professional looking cover and not too simplistic, it’s better to hire a cover designer. Ask fellow authors for recommendations. Do an online search. Cover designers are as diverse as authors. Look for a designer whose portfolio includes covers which are professionally done and thematically in line with your book’s topic.

Once you’ve hired a designer, it’s important to work with him or her to create a cover design which sets the mood for your book and intrigues a prospective reader.

Two things an author should realize with regard to good cover design is that:

1) one of the most important things about a cover design is the composition
2) artistic/visual composition is probably one of the things authors/writers know the least about

Look for books which have interesting designs and ask yourself:

What’s the theme?
Why does the layout work?
What’s the emotion?
What’s being represented?
Do the lines, color and composition support the theme?

A book’s cover is a marketing device. Professionally produced covers will not only enhance your book, they will also help in marketing it to prospective readers.

The Value of Live Conferences and Long-Lasting Friendships

June 11, 2012/0 Comments/in Catholic Writers Conference Live, Self-Publishing/by Ellen Gable Hrkach

“There is nothing on this earth more to be prized than true friendship.” St. Thomas Aquinas

When I self-published my first novel seven years ago, I joined a local secular writers’ group but never quite felt a connection. It was only through the Catholic Writers Online (Yahoo group) that I discovered a new group called the Catholic Writers Guild in 2007. Initially, being a member consisted of receiving a newsletter and participating in Sunday chats. This grew to an online conference, then an opportunity to attend the Catholic Marketing Network Trade Show in 2008.

2008 Trade Show, CWG Booth, talking to attendees: L to R, me, Lisa Mladinich, Karina Fabian

At the time, there was no accompanying conference, just interaction with fellow CWG members and Trade Show attendees at the CWG booth. In the beginning, I was nervous at the prospect of meeting such diverse and accomplished writers. However, I soon learned there was no reason to be nervous; they welcomed me with open arms and treated me as one of their own.

The next year, 2009, was the first year for the Catholic Writers Conference which was held in conjunction with the 2009 Catholic Marketing Network Trade Show in New Jersey. I learned a lot, met more talented Catholic writers and made more friendships. There were opportunities for book signings (photo below), as well as great talks by Regina Doman and Fr. Frank Pavone.

With Karina during our book signing. 2009 Trade Show/Conference

For me, the highlight of the 2010 Catholic Writers Conference Live was acting as moderator for the Catholic Fiction panel (third photo below).

moderating the 2010 Catholic fiction panel

On the panel were L to R, Michelle Buckman (the 2011 CALA award-winning author of Rachel’s Contrition,) Regina Doman (author of the Fairy Tale Novels and the 2011 CALA award winner, Alex O’Donnell and the 40 Cyber Thieves), Elena Maria Vidal (author of Trianon and other historical novels), Christian M. Frank/John Doman (author of JP II High books) and John Desjarlais (author of Bleeder and Viper). That was probably the most fun I’ve had in years. I looked a little dwarfed behind the podium, but I’m sure my loud voice overcompensated for what I lack in the height department.

In 2011, CWG president (Ann Lewis) and vice president (me) had an opportunity to show off our IPPY Gold medals (photo below).

CWG president Ann Lewis and I showing off our gold medals at the 2011 CWG Booth

There were talks on blogging, Catholic fiction and marketing. My talk on “Marketing the Self-Published Book” was so well-received that I’ll be giving it again this year at the 2012 conference.

The Catholic Writers Conference is a great place to learn about writing, marketing and our faith. But when it comes right down to it, the best thing about the Catholic Writers Guild and the live conferences are the friendships. I have made long-lasting and deep friendships based on mutual faith, charity and respect. When I ask for a review of my latest book, my friends in the CWG are there. When I ask for prayers, they respond with great charity.

Whether you’re a self-published author or a traditionally published author…whether you write for a living or as a hobby…whether you write non-fiction or fiction…the Catholic Writers Conference Live is an outstanding opportunity to learn, to network and to gain deep friendships.

This year, the Catholic Writers Conference Live will be held on August 29-31 in Arlington, Texas. I’ll be running the CWG booth, giving two talks (one on Marketing the Self-Published Book and one on Fiction and the New Evangelization). Most importantly, I’ll be reconnecting with old friends and making new ones.

I hope to see you there!

Critique – Tips on how to do it well

May 22, 2012/6 Comments/in Catholic Writing and Publishing, CWG member benefits, Editing, Encouragement for Writers, Fiction, Self-Publishing, The Writing Life, Writing Tips and Tricks/by Leslie Lynch

Critique – a word that often scatters writers like a firecracker tossed into a flock of sparrows! But it doesn’t have to be that way. Since critique groups are forming in the Catholic Writers Guild forums, this is a good time to talk about critique, namely, how to be a good critique partner.

Many writers shun critique groups – “I don’t want to write my book by committee” they say, or “My voice will become muddled, maybe even lost”, and worst, “Someone will steal my ideas”. But my experience, both in art and in writing, is that those fears are largely unfounded.

A good critique group will understand and strengthen your voice, your story. They will support, encourage, and challenge you to produce the best writing of which you are capable. No downsides here! So how do you make your critique group a strong one, even one of the best?

Let’s start at the beginning. Critique is not criticism. That’s so important it bears repeating: Critique is not criticism. Critique is an honest, considered response to writing, and always includes a suggestion for improvement, with the caveat that the author may choose to accept or reject the suggestion. It’s still their work, not yours. A good critiquer doesn’t hesitate to applaud writing that inspires or touches, either. We all need to hear the good stuff!

Honesty, never brutal and always delivered with respect, is crucial. These attributes must be integral to your group, or there is no point. Ego (pride) needs to be parked at the door, and humility exercised in both giving and receiving critique.

Keep in mind that no one knows everything about the craft of writing. In my group, one person has a superb sense of story structure, another of grammar, another of characterization and motivation, and another of beautiful sentences and word choices. Take all of those qualities, list the opposite weakness, shuffle, and dole out weaknesses to those same members – and there you have it. Our group. The person whose strength is story structure is abysmal at spelling and grammar; the one who has characterization nailed has a hard time with structure. And so on. Capitalize on each others’ strengths, admit your weaknesses, and be open to comments.

Now that we have an idea of some desirable qualities of a critique group, what next? Establish ground rules. The first one should always be: Try the group out, give it a fair chance, and then if it’s not a good fit, feel free to leave, without hard feelings. If it’s not working, gracefully bow out and seek a different situation.

Next, agree upon a schedule for meeting and for number of words submitted. Ask each member what type of critique they want, i.e., the forest (for instance, structure) or the trees (perhaps copy edits), then tailor your remarks to their needs. Our group has four members; we meet in person once a week; we aim for about ten pages per person; and since we meet on Tuesday, we expect words to be emailed to the group by Sunday evening so we have adequate time to look at the work. Occasionally someone has no words to submit, and that’s okay, although if two weeks go by, the other members begin to nudge and encourage productivity. Support and accountability all rolled into one package!

This, of course, requires that we commit to both writing the set number of pages or words and to critiquing roughly thirty pages per week for each other. Commitment to the group and the process is key for success. Obviously, an online critique group will be a bit different, but ground rules and commitment still apply. Remember that purely electronic communication is lamentably prone to misunderstandings, so overexplain your comments until a pattern of trust has been established.

In my group, we all write very different sub-genres of fiction, but that is not an obstacle. If we stick to the basics, we’ve discovered we can offer plenty to each other even if we don’t read young adult, for instance, or write in first person. You may choose to critique only with authors in your own specific genre, and that’s fine. But if you choose to critique with authors of other types of writing, you owe your partners the willingness to step outside your comfort zone so that you can understand the conventions of their choice.

A word about bad critique groups. There are as many reasons for failed critique relationships as there are combinations of personalities. Hallmarks to watch out for are the rare member who feels that s/he knows it all, or runs roughshod over the feeling of others. Jealousy is sometimes a factor, as is insecurity. There’s a difference between honesty and harshness. Good critique will generate great conversations, so if critique shuts down communication between members, it needs to be addressed.

Sometimes it’s hard to hear valid critique, and sometimes it’s hard to sort out valid critique from mean-hearted critique. The best advice I’ve ever heard? Learn to say “Hmm. Interesting point. I will think about that.” Then, when emotion has settled, review and perhaps seek another opinion before deciding how to proceed.

Overall, critique partnerships can catapult the level of your writing up a level or two in a very short time. You’ll learn a lot from critiquing your partners’ work, too, which will translate to better writing on your part. Partners can help troubleshoot and brainstorm. And as Catholic writers, we have a unique opportunity to practice the virtues of patience, compassion, humility, kindness, and love within the setting of critique. Honesty, respect, and commitment will help shed light on the errors we are too blind to see in our own work – and that is a very good thing.

What questions or concerns do you have about forming or joining a critique group? Do you have experience or advice to share? What do you hope to gain from the Catholic Writers Guild critique groups?

Awards Contests for Self-Published Authors: Are They Really Worth It?

May 14, 2012/0 Comments/in Catholic Writing and Publishing, Self-Publishing/by Ellen Gable Hrkach

In my post last month, I gave a link which lists some popular awards contests for self-published authors: http://www.selfpublishingreview.com/blog/2009/01/self-published-book-contests/

This list doesn’t claim to be all inclusive, but it is helpful. And be aware that most of these contests require an entry fee.

One award that doesn’t require an entry fee (if you’re a member) is the Catholic Writers Guild Seal of Approval. Sarah Reinhard gives extensive information on the SOA contest in this blog post: http://blog.catholicwritersguild.com/2012/03/seal-of-approval-now-accepting-submissions.html

Another awards contest that CWG members have been quite successful with is the Independent Publisher Book Awards (IPPYs). In 2010, my Catholic historical romance, In Name Only, won the Gold Medal in the Religious Fiction category and CWG President, Ann Lewis’, book Murder in The Vatican: The Church Mysteries of Sherlock Holmes, won the Gold Medal in 2011. Other CWG members have won Bronze medals for their novels in past contests.

As well, CWG member, Karen Kelly Boyce, recently won the Eric Hoffer award (in commercial fiction) for her novel, Down Right Good.

The question is: are awards worth it? Awards are certainly affirmation that we are producing quality books. But do they sell books?

Case in point: A few years ago, at a local Catholic conference, the organizers allowed me to speak briefly in front of the 400 or so attendees. I then proceeded to tell them that my novel, In Name Only, had won a Gold Medal for Religious Fiction. Later that day, the local Archbishop came to my table. He said he was an avid reader and was interested in the book that “had won the Gold Medal.” “It’s a romance,” I replied, thinking that an archbishop would not be interested in a romance. I continued, “But it has inherent Theology of the Body themes.” “Great,” he said, “I love romance novels, especially one with Catholic themes.”

The archbishop wasn’t the only one who stopped by my table after I mentioned that my book had won a gold medal. During the next three hours, more than 40 people lined up at my table to buy my book.

While medals may help to sell books at conferences, I have to admit that the award didn’t make much difference in my online sales (in fact, I didn’t see any spike in sales following the medal announcement).

Even so, winning an award is an incredible honor, an invaluable addition to a resume and it increases personal one-on-one sales. So…what do you have to lose? The cost of the registration fee. Nothing ventured, nothing gained. Contests are definitely worth it.

Marketing Your Self-Published Book

April 9, 2012/0 Comments/in Catholic Writing and Publishing, Fiction, Self-Publishing/by Ellen Gable Hrkach

After years of creating, editing, polishing and many revisions, the last line of your book is written. You have sent it off to the printer. You are finally finished! Now you can sit back, kick up your feet and relax while your book becomes a bestseller.

Wrong.

For the self-published author, the writing of his or her book only comprises 10% of the work. In my experience, 90% has been promotion and marketing.

I’ve put together some pointers that might help the novice self-published author. These are things that I have learned from ten years experience as a self-published author, things that will help you to market your book.

One: Produce a quality book There is no substitute for a quality book. Don’t take short cuts! Hire a professional editor and cover designer. Hire a book coach…please produce a quality book. If you publish a poor quality or mediocre book, no amount of marketing is going to help it sell.

Two: Create a website for your book, along with a book trailer. Here is my second novel’s website and book trailer: In Name Only.

Three: Attend local Catholic conferences Since I was writing Catholic fiction, the first thing I did as a new author many years ago was to attend a local Catholic conference. I sold 22 books at that conference. I use the word “local” because obviously there will be expenses for attending out-of-town conferences and an author must weigh the cost of attending to the possible income to be made.

Four: Ask friends, relatives and anyone who is willing to write a review of your book. This has been helpful, although friends and relatives can sometimes go overboard writing gushing reviews.

Five: Social networking/Web Presence Ten years ago, the only social networking sites available were blogs. I didn’t have time to start writing a blog, but I did join Facebook way back in 2006 in order to keep any eye on my teenagers. As my friend list grew, it turned out to be a wonderful marketing and promotion tool. Join Twitter, Facebook, Pinterest, Linked in, Google plus. (BTW, feel free to follow me on any of these sites and I will follow you back!) Make a Facebook page for your book.

Social networking takes time, but these websites can be a tremendous help in promoting your book. Once my boys grew a bit older, I began writing a blog. I also write columns for four different websites and I try to comment frequently on other blogs.

Six: Enter your book in book award contests A major award has the potential of selling books. I entered my first book, Emily’s Hope, in the 2006 IPPY Awards. Although I didn’t walk away with a medal, they sent me an “Honorable Mention” certificate and a few stickers. When I entered my second book, In Name Only, in the 2010 IPPY Awards, I had no aspirations of winning anything. When I found out I was a finalist, I automatically assumed I would receive a Bronze medal. Later, I was shocked to discover my book had won the Gold Medal!

Although it doesn’t claim to be all-inclusive, this link contains a list of self-publishing contests to enter: http://www.selfpublishingreview.com/blog/2009/01/self-published-book-contests/ Be aware that most of these require an entry fee.

Seven: Release your book as an e-book at a reasonable price (more on e-book pricing in a future post). I wrote about Kindle books in a post last year on this blog.

Putting my books on Kindle has been the single most important marketing device for me. To illustrate this, let me state that in the first six years of my writing career, I sold a total of about 2000 print books, and these sales were mostly from conferences I attended. Last year alone, I sold 5000 e-books and 500 print books (not too bad for a relatively unknown author). In the last six months, over 60,000 people have downloaded my books. Some of these were free promotional downloads, but after the free promotions were over, I saw a spike in sales for all three of my novels (5,000 books SOLD in nearly two weeks). All three of my novels have been in the top ten of Religious and Liturgical Drama for three months, and most of the time, they are in the top four.

Because a self-published author doesn’t have a publisher to help them market, we should add “marketing” to the long list of things we must do ourselves.

You may have just written a literary masterpiece. But if you don’t promote it, it will be destined for oblivion.

Image purchased from iStock.

The Stigma of Self-Publishing

March 12, 2012/4 Comments/in Catholic Writing and Publishing, Self-Publishing/by Ellen Gable Hrkach

I am the self-published author of four books. Three of my books are currently on various bestsellers’ lists on Kindle. My second novel, In Name Only, won a Gold Medal in Religious Fiction in the 2010 IPPY Awards (the first Catholic novel to win this award). It has been #1 in its category for nearly three months (dropping to #2 for two weeks when my third novel Stealing Jenny took over the #1 position). Stealing Jenny is #2 in one category and has been in the top 20 of four other categories for three weeks. In the past year, my books have been downloaded by tens of thousands of readers. And yet, when I recently asked a local Catholic newspaper if they would write a review of my latest book, they replied, “We don’t review self-published books.”

Another time, I attended a large “book fair,” where hundreds of local authors set up tables and sold books. There were other self-published authors at this event. At first glance, however, it wasn’t obvious that I was a self-published author. My books had professional looking covers and book trailers. I sat beside a published author who began conversing with a prospective reader. “Did you self-publish your book?” the reader asked. “Oh, no, I would never have done that. My books are published by a reputable publisher.” She would never have stooped so low as to self-publish. Ouch.

Self-publishers have come a long way. Years ago, authors who took the “vanity” publishing route were rarely taken seriously and they rarely sold more than a few books.

That attitude has improved in the seven years since I published my first novel, although many professionals in the publishing industry and some traditionally-published authors continue to have a bias against self-published authors and books.

I believe part of the reason is because self-publishing is so easy nowadays that just about anybody can do it and the quality of some self-published books is poor. Some naive first-time authors think they can do it all. Some newbies think that they are great writers and don’t “need” an editor. Novice authors often think they can design their own cover without any sort of advice from a visual designer. I have seen more than a few self-published books in my capacity as reviewer for Catholic Fiction.net in which the quality of writing was so bad I won’t even review it.

Another reason there may be a negative bias toward self-publishing could be the belief that self-published authors wouldn’t be able to get published by a traditional publisher or that perhaps they have already been rejected. This may be true for some self-published authors. But consider the case of self-published millionaire, Amanda Hocking who was rejected by traditional publishing houses and who is selling 100,000 books per month on Kindle.

On the one hand, I understand why some newspapers, magazines and websites need to have a blanket rule in place for self-published books (since there are many poorly written self-published books). On the other hand, I have also read extremely well-written novels by authors who self-published: Elena Maria Vidal, Gerard Webster, Christopher Blunt, Krisi Keley, Regina Doman, to name a few.

Although self-publishers have come a long way, we have not arrived yet with regard to “stigma” of self publishing. Despite the stigma, I don’t believe I would ever go the traditionally published route. After self-publishing four books (with lots of assistance) and after having 100 percent of the control, it would be hard to give my books to a publishing company. For me, it would be like giving my baby away to someone else to raise.

The stigma and negative bias of self-publishing will likely not disappear completely. However, if self-published authors continue to publish quality books, sell to thousands of readers and raise the bar for self-published books, it will hopefully lessen the stigma.

To learn more about self-publishing, I’ll be giving two chat presentations at the Catholic Writers Conference Online in March: Self-Publishing and Kindle e-books.

Increase The Odds For Self-Publishing Success

February 13, 2012/2 Comments/in Catholic Writing and Publishing, Fiction, Self-Publishing/by Ellen Gable Hrkach

When I began writing my first book, Emily’s Hope, ten years ago, I did so thinking, “If just one person can read my book and feel they’ve learned something, then I’ll have reached my goal.” It never even occurred to me to “make money” with my books. But, eight years and three books later, I am making a nice supplemental income.

The average self-published book will sell fewer than 150 copies (and most of these will be to the author’s family and friends). That isn’t even enough to pay for your printing and/or editing expenses.

Remarkably, self-published novelist Amanda Hocking, has sold 1.5 million Kindle books. And while that is unusual, many self-published authors ARE selling books and making money.

So what is the difference between successful self-published books that sell thousands of copies and ones that only sell a few hundred or less? And what can you do to increase your chances of selling more books?

1) Quality of Writing
There is usually (although not always) a difference between self-published books that sell thousands of copies compared to those that only sell a few hundred and it’s most often in the quality of writing. Please, please, please don’t just accept praise from your friends and relatives telling you that your book is the greatest masterpiece ever written. Give your manuscript to a professional editor, as well as a copy-editor. Humbly consider their advice. Once you’ve finished editing, ask those friends who think your book’s a masterpiece to proofread it for you.

My spiritual director once told me that editing a manuscript is like polishing a diamond. The more you polish a manuscript, the more the brilliance shines through.

It takes a lot of work to write the first draft of a book. However, in my experience, it takes a lot more work to edit, polish, edit some more, polish some more until the book is ready for publication.

2) Eye-Catching Professional Cover
If I had a dollar for every self-published book that had a poorly designed or downright bad cover, I’d be able to take my family out to dinner weekly for the next month.

A book’s cover is the first image a perspective buyer/reader sees, whether it’s in print or on Kindle. The cover MUST be professionally produced, aesthetically pleasing and tell the story of a book with one glance. Learn more about making a good cover from my post on covers entitled “Discover Your Cover.”

3) Extensive marketing versus minimal marketing
This is the one thing that can make or break a book, in my humble opinion. There are many, many outstanding (even brilliant) self-published books out there that are going virtually unnoticed because the authors have done little or no marketing.

Writing the book is only a small part of the success of a book. In my talk at the Catholic Writers Conference Live last year in Philadelphia, I spoke about the importance of marketing: blogging, social networking (Facebook, Google Plus, Twitter, Linked In), blog tours, Kindle e-books. Marketing takes 90 percent of my time. But then again, I’m a social person. I like connecting with people on Twitter or Facebook. I enjoy a lively conversation on my blog. I enjoy commenting on other bloggers’ posts. If an author is not willing or doesn’t have the time to market, this will show in sales.

4) Target Audience is Too Small
Sometimes an author will write a book directed to a smaller target audience. This has definitely been an issue with my first book, Emily’s Hope, which some people have coined as “NFP Fiction.” Since NFP-users probably make up a very small percentage of women who read, my target audience for that book is decidedly small. Most readers don’t even know what NFP is, so it’s not a book they would normally pick up.

My second novel, In Name Only, is very different from my first book. Although the characters are Catholic, it’s not as genre specific. It’s an historical romance, which makes it more appealing to the female population. It’s not as religiously thick, so secular readers can enjoy it as much as Christian readers. It has been my most popular book thus far, selling hundreds of e-books a week on Amazon Kindle, often attaining the #1 position in Religious Drama.

Most self-published books sell an average of 150 books. You can increase your odds of selling more than that by considering the following factors: quality of writing, eye-catching cover, good marketing and a wide target audience.

Keep these things in mind for a successful self-publishing experience.

photo purchased from iStock

Ellen Gable Hrkach is an award-winning, bestselling author of four books. She will be doing two presentations this year at the Catholic Writers Conference Online: Self Publishing: From Draft to Quality book and The Future of Self-Publishing: E-Books.

The “Control” of Self-Publishing

January 9, 2012/0 Comments/in Catholic Writing and Publishing, Self-Publishing/by Ellen Gable Hrkach

Self-Publishing is so easy nowadays that anyone can publish his or her own book. Because of that, many self-published authors are producing poor quality books. This can give self-publishing a bad name.

In some respects, self-publishing is more difficult than publishing with traditional publishers. After all, publishers take care of the editing, cover design and all the jobs that go with creating a quality book. They often do extensive marketing as well.

However, I believe the advantages of self-publishing outweigh the disadvantages. Over the next few months, I’m going to share what I believe are the main advantages of self-publishing.

I do not use Trafford, Author House or Publish America. I simply started my own publishing company and currently sell my books through Amazon, Kindle, Smashwords and my publishing website.

This month: Control

As a self-published author (and owner of my own publishing company), I maintain 100 percent of the control and decision-making. I like having a say in every part of my book’s creation. I enjoy working with my husband in the creation of a cover that I feel will best illustrate the content and story of my book.

I transcribe the book, make necessary edits, typeset it, convert it to Kindle and do all the marketing myself…which is why I’m only able to knock out four books in ten years.

If I can’t perform a specific job (like overall editing and copy-editing), I hire people to complete that job. I currently hire an editor, copy-editor and several proofreaders.

Control re: prices

This is especially important when it comes to setting Kindle e-book prices. As a self-published author with little overhead, especially with e-books, I can offer my novels at a remarkably cheap price of 2.99. Traditional publishers generally don’t do that, which means that I can sell more e-books than they do.

Control re: content

While my editor makes suggestions on plot, character, settings etc, I make the final decisions regarding those things. I don’t have to water down the Catholicity nor do I have to make it generic Christian, unless I feel that a certain project warrants that.

Self-publishing gives the author control over every stage of book production from first draft to publication.

Personally, it’s the way I like it.

Next month, Finances and Self-Publishing

I’ll be doing two moderated chats on self-publishing at the 2012 Catholic Writers Conference Online in March. Click on the link to find out more information about the conference.

Ellen Gable Hrkach is an award-winning novelist and vice president of the Catholic Writers Guild. She lives in Canada with her husband and sons.