elena maria vidal – Catholic Writers Guild

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Since I self-published my first book eight years ago, there has been a dramatic increase in the number of self-published books being released. In 2009, nearly 80 percent of all books released were self-published. And with the e-book revolution, there are even more independently published books released each year. Many authors are choosing this route, so I wanted to focus on web presence in promoting a self-published book. Keep in mind that this assumes the self-published author has hired a competent editor and book designer in order to produce a high quality book. No amount of web presence will help you promote a low quality book.

Having a web presence before you publish is essential, although you can build a web presence after you publish.

Here are a few helpful sites the self-published author should have…below each one are several examples from self-published authors I know.

Author Page
Author pages should list information about the author: books, awards, biography and special interests.
TM Wallace
Gerard Webster

Blog
A blog takes a lot of time. And if you’re only posting to it once a month or less, you are unlikely to gain many followers. Try starting out at once a week. Comment and “like” other bloggers’ posts. There are several free blogging sites an author can use. I use WordPress (first example below). Another option is Blogger (second example).
Plot Line & Sinker
Cause of Our Joy Blog

Book Page
Book pages list reviews, synopsis, excerpts, ordering information and freebies for readers. A web professional can set up a book page or you can do it through a free WordPress site. As well, Vistaprint offers websites (the second site below is a Vistaprint site).
In Name Only Web Page
The Cameo Web Page

Facebook Page for Author and/or Book
A Facebook author page is a great way to let fans and others on Facebook know what’s going on: book signings, freebies etc.
Ann Frailey’s Facebook Page
Ellen Gable, Author’s Facebook Page

Twitter
Twitter is a social networking site where you can post short posts, “retweet” others’ posts and it has the potential of helping you gain a following.
Leticia Velasquez on Twitter
Susi Pittman (Catholic Steward) on Twitter

Goodreads
Whether you’re self-published or traditionally published, Goodreads is one of the best sites for authors and readers. You can become a “Goodreads Author.” Goodreads will also link your blog to your profile page.
Ellen Gable’s Goodreads Author Page
Elena Maria Vidal’s Goodreads Author Page

Linked In
Linked in is a social networking site that connects business and professional contacts. Your contacts can now “endorse” you for various jobs and skills you have.
Gloria Winn’s Linked in Profile
Nancy Carabio Belanger’s Linked In Profile

Amazon Author Page
Amazon Author pages include a biography of the author, along with all the books that have been published and that are available on Amazon. The Amazon Author Page also connects your blog to your page.
Ellen Gable’s Amazon Author Page
Karen Kelly Boyce’s Amazon Author Page

Other “pages” include Google Plus and a You Tube Channel.

Some of these links/pages take time to maintain and keep fresh with material, but some, like the Amazon Author Page, take only a few moments to update every six months or so. All of these links can be very helpful in finding your target audience.

There are many self-published authors I didn’t mention. If you are a self-published author and wish to include your links, please feel free to comment below!

“There is nothing on this earth more to be prized than true friendship.” St. Thomas Aquinas

When I self-published my first novel seven years ago, I joined a local secular writers’ group but never quite felt a connection. It was only through the Catholic Writers Online (Yahoo group) that I discovered a new group called the Catholic Writers Guild in 2007. Initially, being a member consisted of receiving a newsletter and participating in Sunday chats. This grew to an online conference, then an opportunity to attend the Catholic Marketing Network Trade Show in 2008.

2008 Trade Show, CWG Booth, talking to attendees: L to R, me, Lisa Mladinich, Karina Fabian

At the time, there was no accompanying conference, just interaction with fellow CWG members and Trade Show attendees at the CWG booth. In the beginning, I was nervous at the prospect of meeting such diverse and accomplished writers. However, I soon learned there was no reason to be nervous; they welcomed me with open arms and treated me as one of their own.

The next year, 2009, was the first year for the Catholic Writers Conference which was held in conjunction with the 2009 Catholic Marketing Network Trade Show in New Jersey. I learned a lot, met more talented Catholic writers and made more friendships. There were opportunities for book signings (photo below), as well as great talks by Regina Doman and Fr. Frank Pavone.

With Karina during our book signing. 2009 Trade Show/Conference

For me, the highlight of the 2010 Catholic Writers Conference Live was acting as moderator for the Catholic Fiction panel (third photo below).

moderating the 2010 Catholic fiction panel

On the panel were L to R, Michelle Buckman (the 2011 CALA award-winning author of Rachel’s Contrition,) Regina Doman (author of the Fairy Tale Novels and the 2011 CALA award winner, Alex O’Donnell and the 40 Cyber Thieves), Elena Maria Vidal (author of Trianon and other historical novels), Christian M. Frank/John Doman (author of JP II High books) and John Desjarlais (author of Bleeder and Viper). That was probably the most fun I’ve had in years. I looked a little dwarfed behind the podium, but I’m sure my loud voice overcompensated for what I lack in the height department.

In 2011, CWG president (Ann Lewis) and vice president (me) had an opportunity to show off our IPPY Gold medals (photo below).

CWG president Ann Lewis and I showing off our gold medals at the 2011 CWG Booth

There were talks on blogging, Catholic fiction and marketing. My talk on “Marketing the Self-Published Book” was so well-received that I’ll be giving it again this year at the 2012 conference.

The Catholic Writers Conference is a great place to learn about writing, marketing and our faith. But when it comes right down to it, the best thing about the Catholic Writers Guild and the live conferences are the friendships. I have made long-lasting and deep friendships based on mutual faith, charity and respect. When I ask for a review of my latest book, my friends in the CWG are there. When I ask for prayers, they respond with great charity.

Whether you’re a self-published author or a traditionally published author…whether you write for a living or as a hobby…whether you write non-fiction or fiction…the Catholic Writers Conference Live is an outstanding opportunity to learn, to network and to gain deep friendships.

This year, the Catholic Writers Conference Live will be held on August 29-31 in Arlington, Texas. I’ll be running the CWG booth, giving two talks (one on Marketing the Self-Published Book and one on Fiction and the New Evangelization). Most importantly, I’ll be reconnecting with old friends and making new ones.

I hope to see you there!

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