Creating a “Social” Social Media Presence

Creating a “Social” Social Media Presence

During last month’s Catholic Writers Conference Live in Chicago, I was blessed to offer a presentation on the importance of creating a truly “social” social media platform. Flat posts that bombard followers with “salesy” type content does not help build the loyal readers most writers desire when launching a social platform. Since forty-five minutes is never enough for this verbose girl to share all that’s in her head on the subject, and for those who could not attend, I’ve decided to do a little series of posts on some best practices and fun tips.

A well-crafted and curated social media presence begins with deciding which platforms best suit your intentions, personality, and potential audience. Great news—no, seriously!—you do not need to be on all of the social platforms; you don’t even need to be on more than one. Pick one, do that fabulously (or even haphazardly), and you’ll not only find it less stressful but might even (gulp) find you really enjoy social media! For many of us, it is striking that balance between building credibility, being authentic, making friends, and protecting our privacy, all while not becoming too salesy or burning out.

Let’s Start With Setting Boundaries

Prayerfully decide what you feel comfortable sharing, especially if what you share isn’t yours to share, aka your children’s stories.

Don’t give into pressure to follow all the trends. Yes, be aware of what social trends are increasing reach and engagement, but if you don’t feel comfy following them, don’t! For instance, I love Reels. I see the very clever ones where words pop up, and people point to them while jazzy music plays in the background. This method is not for me! So, I’ve experimented with different Reel techniques, and while maybe I don’t get millions of views or followers, I know I’m staying true to myself and trusting the Holy Spirit to guide the message I’m portraying to whomever is meant to see it.

Be You! Always be you. Don’t create an avatar version of yourself. People will eventually see right through that and drop off following your posts. Readers want to know the authors. You know; you are readers as well! Turn the tables and consider your favorite authors. Do you NOT check out all you can about them? Website, bios, social? Whatever you enjoy discovering or engaging in as a reader, try to provide that same experience for your current and potential readers!

To be seen or not to be seen is an important question. If you need separate personal and business platforms, that’s fine, but make sure your public platforms are public! If you are using social media to be discovered, to invite others to share your materials, and to interact and be social, then make sure people can find and follow you easily! This is super important if you are writing for any online publication that wishes to share your posts and tag you, such as CatholicMom.com. As their Social Media and Digital Specialist, I get so frustrated when I am trying to help one of our contributors by sharing their awesome articles but either can’t find their social platform, or when I do, permission to tag is not granted.

Post as often as fits your schedule, and don’t stress when you can’t. Like loyal friends, your followers will still be there two days (or weeks) from now!

Next month, I’ll share the importance of discerning your motivations and weighing the benefits of launching or maintaining a social media presence. Social media may not be for everyone. Many people have to (or want to) step away from Facebook, Instagram, and Twitter and may be weary of exploring TikTok. They may be looking to maintain a website only. I can respect that. However, let me leave you with one question to ponder: How will potential readers find that website?

P.S. Don’t miss the fabulous Catholic Writers Conference Online on February 24-26, 2023!