Marketing Your Work – Catholic Writers Guild

Five (Free!) Ways to Support an Author You Love

October 13, 2023/0 Comments/in Catholic Writing and Publishing, Community, Encouragement for Writers, Marketing Your Work, Networking, Reviews, Social Media, The Writing Life/by Maria Riley

Five (Free!) Ways to Support an Author You Love

The other day I had an awesome milestone as an author: I found my books on the shelf in our public library! This might seem like a very little thing, but for me, it made my whole month. I brought my kids to the library for their weekly perusal and book check-outs, and there they were, on the New Books shelf in the children’s room.

I gushed and geeked out a bit, complete with pictures and a video for an Instagram reel, and I drew the attention of a fellow patron. She was thrilled to meet an author and excited to see good, Catholic books in the public library. After I took my pics, she eagerly added them to her own check-out pile (even more excitement for me!).

The process of getting my books in the public library was as simple as filling out a form on the library’s website. As a patron of the library, I can request titles for the library to purchase, and then they buy them. I’ve requested all sorts of books, and I’ve never had a title refused by my library.

This got me wondering if everyone knows about requesting books for your library to purchase. It is a free and tremendously helpful thing for authors, since you can only request books at your own library. Having my books at libraries is wonderful because not only can all readers have a chance to experience my books without the purchase price being a barrier, but also, some people who may otherwise not pick up my book may choose to do so since it won’t cost them a thing. My goal is to have as many kids as possible read my series, Adventures with the Saints, so having them in tons of libraries is a phenomenal way to do that!

While we’re talking about free ways to support your favorite authors (I hope that includes me!), leaving reviews is high on the list. Amazon is the biggest one, but reviews on Barnes and Noble, Goodreads, the author’s website, and anywhere else you buy the book (like local bookshops that sell online, etc.), have a huge impact and can make the difference when someone is thinking about purchasing the book. While you’re on there, be sure to “like” the other five-star reviews so they populate at the top of the list. The best reviews mention specific things that you loved and why you would recommend it, but even just taking 30 seconds on Amazon to click five-stars without writing anything helps!

Another simple, fun, and free way to support authors is to engage with them on social media. Following your favorite authors and liking their posts is a great start, but the algorithms require engagement to boost a post. A reel or post that has a lot of comments will have more exposure, and one that has multiple shares will see the most traffic. Next time you’re scrolling, take that quick second to comment, tag your friends who would also enjoy the post, and share the content on your own feed. You can find me on Facebook and Instagram @mariarileyauthor if you want to engage with me there!

My next suggestion has less to do with increasing sales and everything to do with encouraging your favorite author: send fan mail. There is something profoundly uplifting and motivating about a reader who loved your book and wanted to let you know. Nothing brightens my day more than reading an email from a child who loved my books. Bonus points for the seven-year-old’s note that included a picture of her holding my book. Seriously, a three-minute email could be exactly the thing that an author needs to stay focused and determined when writing her next book. It might be the difference between her throwing in the towel or continuing writing. As authors, we put ourselves out there and hope that people will like and buy our books. It’s tough business. A few kind words really go a long way, and they won’t cost you a cent.

Finally, if you have a book and author that you love, tell everyone you know. There is no marketing like word of mouth, and personal recommendations are second to none. If you loved a book, chances are your friends will too. Make it a habit to spread the word about your favorite books and hopefully turn a new reader onto his new favorite author.

Of course, buying a copy of a book for yourself (and maybe two more for friends) is always the most direct way to support an author. But when the budget is tight (or you’ve already got the book), spend a little bit of time and no money at all to support us in this crazy craft of writing!

© Copyright 2023 Maria Riley

Creating a “Social” Social Media Presence

August 11, 2022/4 Comments/in Catholic Writers Conference Live, Catholic Writers Conference Online, Catholic Writing and Publishing, Encouragement for Writers, Marketing Your Work, Social Media, The Writing Life/by Allison Gingras

Creating a “Social” Social Media Presence

During last month’s Catholic Writers Conference Live in Chicago, I was blessed to offer a presentation on the importance of creating a truly “social” social media platform. Flat posts that bombard followers with “salesy” type content does not help build the loyal readers most writers desire when launching a social platform. Since forty-five minutes is never enough for this verbose girl to share all that’s in her head on the subject, and for those who could not attend, I’ve decided to do a little series of posts on some best practices and fun tips.

A well-crafted and curated social media presence begins with deciding which platforms best suit your intentions, personality, and potential audience. Great news—no, seriously!—you do not need to be on all of the social platforms; you don’t even need to be on more than one. Pick one, do that fabulously (or even haphazardly), and you’ll not only find it less stressful but might even (gulp) find you really enjoy social media! For many of us, it is striking that balance between building credibility, being authentic, making friends, and protecting our privacy, all while not becoming too salesy or burning out.

Let’s Start With Setting Boundaries

Prayerfully decide what you feel comfortable sharing, especially if what you share isn’t yours to share, aka your children’s stories.

Don’t give into pressure to follow all the trends. Yes, be aware of what social trends are increasing reach and engagement, but if you don’t feel comfy following them, don’t! For instance, I love Reels. I see the very clever ones where words pop up, and people point to them while jazzy music plays in the background. This method is not for me! So, I’ve experimented with different Reel techniques, and while maybe I don’t get millions of views or followers, I know I’m staying true to myself and trusting the Holy Spirit to guide the message I’m portraying to whomever is meant to see it.

Be You! Always be you. Don’t create an avatar version of yourself. People will eventually see right through that and drop off following your posts. Readers want to know the authors. You know; you are readers as well! Turn the tables and consider your favorite authors. Do you NOT check out all you can about them? Website, bios, social? Whatever you enjoy discovering or engaging in as a reader, try to provide that same experience for your current and potential readers!

To be seen or not to be seen is an important question. If you need separate personal and business platforms, that’s fine, but make sure your public platforms are public! If you are using social media to be discovered, to invite others to share your materials, and to interact and be social, then make sure people can find and follow you easily! This is super important if you are writing for any online publication that wishes to share your posts and tag you, such as CatholicMom.com. As their Social Media and Digital Specialist, I get so frustrated when I am trying to help one of our contributors by sharing their awesome articles but either can’t find their social platform, or when I do, permission to tag is not granted.

Post as often as fits your schedule, and don’t stress when you can’t. Like loyal friends, your followers will still be there two days (or weeks) from now!

Next month, I’ll share the importance of discerning your motivations and weighing the benefits of launching or maintaining a social media presence. Social media may not be for everyone. Many people have to (or want to) step away from Facebook, Instagram, and Twitter and may be weary of exploring TikTok. They may be looking to maintain a website only. I can respect that. However, let me leave you with one question to ponder: How will potential readers find that website?

P.S. Don’t miss the fabulous Catholic Writers Conference Online on February 24-26, 2023!

Five New Marketing Ideas To Try

June 28, 2022/0 Comments/in Catholic Writing and Publishing, Marketing Your Work/by Sarah Anne Carter

Once you have a book, most authors need to do some of their own marketing. The typical means are usually websites, blogs, social media and ads. The world is constantly changing, though, and new ways to market books and writing are coming all the time. Here are some “newer” ideas you might want to try.

Use a Cricut

Are there any items you could make that go well with your book? Mugs? Bookmarks? T-shirts? Bags? While you don’t necessarily need a Cricut to make items that complement your book, it can make it much easier. I was at a book fair and noticed other authors had bookmarks, coloring pages, t-shirts and bags for sale in addition to their books. I decided to make mugs, bookmarks, and a coffee sugar scrub to go along with my books when I sell them at a market or fair. It catches people’s eyes, gives them something to buy if they’re not a big reader, and gives you the option to sell packages of items.

Think about the Homeschoolers

Homeschooling has increased substantially over the past two years. If your book is for children or young adults, can you develop worksheets that can go along with the book? You could sell them with or without the book or even offer one or two freebies to get parents interested in using your book at home with their children. If your book is for adults, look at creating discussion questions that could be used with a book club. You could even offer to show up via Zoom.

Offer to do a School Workshop

Schools are opening back up to pre-Covid activities and they are often looking for enrichment opportunities to catch kids up who have fallen behind. Offer to teach a writing workshop and have a flyer the children can take home that lists your Web site and how to buy your books. You can also do these writing workshops at a library. Some schools and libraries pay the author a small fee and some don’t.

Podcasts

There are a plethora of podcasts out there now, but that also means there are many looking for guests to talk to on their shows. Going into a podcast platform and searching for key words related to your book or writing style should give you a long list of podcast hosts to contact about going on their show. If this is something you are highly interested in doing, it might be worth investing in a microphone or headset to increase the quality of your audio. Some podcasters also do video and post it on YouTube or other channels. If that’s the case, check your camera and lighting, too.

Substack/Patreon

Substack and Patreon are two new platforms where people can offer content for different pay levels. I honestly haven’t used either much yet (I just signed up for Substack), but I’ve heard them talked about on writing podcasts and they sound promising. You can use it as a blogging platform or put new content on it, like the serials in old newspapers. You could tease new chapters or books, too. (I’ll probably do a blog post on Substack after I use it more.) They sound like they’re worth checking out, though.

Have you come across any newer ways for an author to market their writing? Share them in the comments!

Do Catholic Authors Need Literary Agents?

June 16, 2022/0 Comments/in Catholic Writing and Publishing, Marketing Your Work, Writing Tips and Tricks/by Anjanette Barr

The publishing world is constantly changing. It responds to new technologies (ebooks, print-on-demand), new cultural norms (demands for equal representation, trendy subject matter), and new opportunities for growth (higher literacy rates, more affluent readers, more authors to choose from). The status quo is never static for very long.

The role of literary agents continues to flex and change as well, and most writers are aware that, in some cases, agents are left out of the publishing process altogether. However, when you attend larger writing conferences or read writing advice, it might sound like a foregone conclusion that all authors desire or even require an agent to be traditionally published. What about Catholic authors? Is this true in our little corner of publishing?

What Literary Agents Do

Let’s begin by clarifying the role of a literary agent. Simply stated, a literary agent is an advocate for authors who assists them in securing advantageous publishing deals for their books in exchange for a percentage (usually 15%) of the profits. An author who is “represented” by an agent can expect to receive support in the form of career coaching, developmental editing, a foot in the door at publishing houses they plan to pitch to, help with contract negotiations, and management of financial and legal issues related to publishing.

Literary agents are go-between support, not affiliated with a particular publishing house. They are not paid up-front for their services but rather on commission. (Some agents have side jobs in other areas of publishing, and just recently, the industry rules changed to make it easier for them to make money as freelance editors and the like, but you should never pay for representation.)

Catholic Publishing

In the publishing world, the majority of titles that come out each year are considered “general market.” Publishers in this category have fairly standard expectations and procedures that include the use of literary agents. There are smaller niches within the larger market with slightly different needs and rules.

Religious publishing is a niche that runs the gamut from “Big Four” deals for titles that make it to the shelves at every Barnes & Noble to tiny presses marketing only to clergy. Catholic publishers are on the smaller end of the spectrum and, like many small presses, have a wide variety of acquisition methods that are not always aligned with the standards of the rest of the industry.

Who Needs an Agent?

These days, all but the smallest imprints of Big Four publishing houses require agent representation for their authors. Publishing houses like Simon & Schuster, Little Brown, St. Martin’s Press, and even Tor Books do not allow authors to pitch them directly. They would receive so many manuscripts that they’d never see the bottom of their pile if they didn’t use agents.

Editors at these big houses value literary agents as scouts who send them only quality manuscripts that fit their brand and who will help with communication and managing expectations with their authors so that everything runs smoothly. Catholic authors who write (fiction or non-fiction) for a general audience may very well find that getting a literary agent on your side is a necessary first step.

However, many independent publishers and most religious publishers, including all the Catholic publishers that I’m aware of, accept unsolicited and unagented manuscripts. Their submission load is small enough that they do not need agents to filter the flow, and they publish only a few titles per year so that contract negotiations aren’t a huge burden.

So does that mean anyone publishing with a Catholic publisher should keep their 15% and do away with literary agents?

Not a Need, but Maybe a Want

When I decided to pursue a career in literary representation, it wasn’t because the pay is lucrative (did I mention agents aren’t paid until after the book sells?) or because I’m power-hungry and want to decide who gets published. Agenting appeals to me because I love the process of book creation. I love seeing ideas fly out into the world and seeing readers and authors find the soul-deep connections that books magically facilitate. And, I know books.

All of the literary agents I have met are quintessential “book people.” Like editors and almost everyone else in this business, agents absolutely love coming alongside authors and helping them get polished manuscripts into the perfect reader’s hands. They are also serious about standing up for the rights and benefits of their authors. This service isn’t necessarily needed because publishing houses are exploitative (though there are some bad apples out there) but more so because publishers have their bottom line to consider and may not always offer their best deals to authors without some back-and-forth. Having an agent handle the gritty details spares the editor and author from uncomfortable conversations and helps ensure everyone is happy at the end of the day.

And even if having an agent doesn’t end up meaning a better deal (some smaller houses may not have the resources to compete for a title but might still be the perfect fit), it does mean having a partner. In a vocation that can feel isolating, having someone rooting for you can be priceless.

10 Steps to Indie Publishing

August 26, 2014/18 Comments/in Catholic Fiction, Catholic Writing and Publishing, Editing, Encouragement for Writers, Marketing Your Work, Networking, Self-Publishing, The Writing Life, Writing Tips and Tricks/by Leslie Lynch

These are the best of times for authors—and possibly the worst of times! The changes in the publishing industry over the past five years are nearly as significant as the advent of the internet. In fact, the two developments are intertwined and build on each other.

We all know traditional publishing has undergone tremendous upheaval. It’s still difficult to find an agent. Same goes for a publishing home, doubly so when entire houses fold or get bought out by another entity. Authors are taking to the waters of Amazon and related ponds by the droves, flooding the markets with their manuscripts.

What are some advantages to independently publishing your work? Total control is the one most often mentioned. You work directly with a cover artist to produce the best one for your story. You can replace it if you decide it’s not working. You can set your pricing, then change it at a moment’s notice if needed.

Total control is also the disadvantage to indie publishing. Marketing is incumbent upon you, no one else. Make no mistake: this is a big responsibility.

Given this environment, if you are interested but have yet to dip a toe into the pool, how do you go about what has become known as indie publishing?

1. Know your goals. Do you want to get something in print form for family and friends? Skip down to items 4 through 7 and ignore the rest. Do you want to reach readers who don’t personally know you? Start here and slog through every step listed.

2. Hone your craft. Write the best book possible, run it by critique groups and/or beta readers and/or enter it in contests to get unbiased feedback. Then hire an editor and revise. Yes, this will cost money. Yes, you must do it. Do not fall prey to the delusion that your book is the best one on the planet or the only one not in need of professional editing. It’s not. You can always make it better. Believe me, if your critique partners/beta readers/editors say it needs work, it does. Fix it. If you don’t, the whole world will be privy to the lashing you will get from Amazon and Goodreads reviewers. So make it the best possible book before you put it out there. At least no one will be able to say “poorly written/edited!”

3. Buy books on the process. Let’s Get Digital and Let’s Get Visible by David Gaughran are great resources, they are cheap, and they are fairly up to date. He is a proponent of the Amazon-only model. If you are comfortable with reading advice by savvy romance writers, The Naked Truth About Self-Publishing by The Indie Voice is another great resource. This group is a proponent of getting your work out to every venue possible; why limit yourself to one vendor? These three books come to less than $15 and lay an excellent foundation for understanding the nuts and bolts of self-publishing.

4. Explore publishing options. Amazon’s self-pub arms are KDP for ebooks, Create Space or print on demand, and ACX for audio books. Ingram Spark is another option. Barnes & Noble, Apple, and Kobo have platforms for uploading books; I have not gotten that far and do not have information to share. I’m sure others can contribute to the conversation here!

5. Utilize the tutorials on each publishing site. They provide a wealth of information. My experience with customer service on each site has been exceptional. If your budget allows for additional services, pretty much anything you need is available .

6. Remember that nothing is set in stone. If you make a mistake, all you usually have to do is replace the file. For ebooks on KDP, the old one will still be available for sale until the new one goes live. With Create Space, the title will not be available during the changeover, typically twelve hours or so. That said, some mistakes require taking the book down and reissuing it. Call customer service if it looks like something you can’t address on your own.

7. Mistakes: You will make them. The earth will not stop rotating. You will fix them. A week later, you will probably have forgotten the details. Moral: Be nice to yourself when you demonstrate your humanity. Even better, laugh!

8. Connect with your writing community. Ask for help, share insights, cheer each other on, and promote each other’s work. There are enough readers out there for all books. Amazon gave a presentation at a conference I attended recently. Their statistics show a dramatic rise in books sold since the ebook became widely available. More titles, more sales. Readers are voracious. There is enough success to go around; it’s not a finite quantity.

9. Adapt. There is no right way or wrong way to do this. The only given is the quality of the product you put out. Beyond that, much of the process for individual books is trial and error. Try something and see if it works. If not, try something else. Be persistent. Realize that marketing is part of the authorial journey these days, whether you are traditionally or independently published.

10. Remember this is a business for the long haul. It may take years to build a following. Meanwhile, keep improving your craft and writing new content. That is the one action you can take to improve visibility of your books, and visibility translates to sales. Continue to interact with readers, either online or in person, so they remember you and look for your books as you write them.

Questions? Discussion? How about suggestions of books or other resources you’ve found? Please share!

Catholic Writers Conference, July 29-August 1, 2014

July 22, 2014/7 Comments/in Catholic Writers Conference Live, Catholic Writers Guild, Catholic Writing and Publishing, CWG member benefits, CWG Needs Volunteers, Encouragement for Writers, Marketing Your Work, Networking, The Writing Life/by Leslie Lynch

EWTN Bookmark interviews at the CWG Booth

Headed for Catholic Writers Conference next week? Are you excited? You should be! Take a look at this photo to get a sense of the energy and opportunities that await! What an opportunity to rub shoulders with industry professionals, to put names and personalities to folks you’ve met online, to renew friendships, and to network. This is a once in a lifetime experience; make the most of it. There will never be another gathering of exactly the same people at this point in their faith and writing journeys. Truly you are in Chicago, Illinois, because God has called you to be there!

Each of you has a specific reason for attending, a goal you hope to accomplish. If this is your first conference experience, the coming days are likely to be a roller coaster of euphoria juxtaposed with self doubt. Be assured that you are not the only one grappling with these feelings. I hope this knowledge translates into a greater sense of ease in a new and sometimes intimidating environment. Here are some words of advice (of wisdom, too, hopefully!) for both newbies and veterans, for authors, for agents, and for editors, geared toward making this conference the best it can be for everyone:

1) Everyone’s goals are the same, ultimately. Editors want to find the next diamond of a manuscript to publish. Agents want to discover the next author whose career they can guide to new heights. Authors want to find a publisher and/or agent to promote their awesome work. And in this particular setting, all of these people want to serve God with their talents and gifts in the way that pleases Him the most.

When viewed through that prism, competition loses the edge of greed and rejection loses its sting. We’re all on the same side, and God’s looking out for the good of each person’s life and career. This doesn’t mean you should fail to promote your product, just that there is no need for fear. Which brings us to the next point.

2) Be confident. You have something no one else does: your voice, and your work. These are gifts that God has given you, gifts that you have honed with hard work and prayer. No one can duplicate your contribution. Take heart in that fact, and know that your work will find its home. Maybe through this conference; maybe not – which leads to…

3) Don’t take rejection personally. Sometimes it just isn’t a good fit for the publisher or agent. Imagine a library with thousands of books. You have three days to find the best two. You will have to create a system to sort and discard the ones that aren’t suitable for your purpose. Do you see that many wonderful, deserving books will be overlooked? This does not reflect on the worthiness of each one, the same way it does not reflect on your particular project. And in today’s climate, many options are available. So…

4) Be open. There are many possibilities that we may not recognize in our limited, human view. Be open to new ideas, new directions, new options. You may discover a brand new path, or even a calling! You may discover it through…

5) Networking. This is the whole purpose of a conference. Meet people! Ask them what they write, who they want to represent, what they want to publish. Have a brief answer ready when others ask you these questions. (I write ____ and my current project is about ____.)

This is a remarkably small community, and the contacts you make in the next few days will serve you for your entire career. Do not discount the importance of these interactions. They are crucial for your success. But remember…

6) Be nice. This should go without saying, especially in this setting, but we are human and sometimes we need to be reminded. Keep your comments positive; you never know who might overhear or repeat something you said in a frustrated or disappointed moment. Again, this is a remarkably small community even though it may not seem that way.

Also, restrict your interactions to appropriate venues. Don’t try to pitch to an agent or publisher in the restroom, or shove your manuscript under the door of the stall. I have seen the first and have heard of the second, so these are not as far-fetched as they seem. Be considerate of folks. If the target of your interest has a headache or gets a pained look on their face when you approach, be brief. Introduce yourself and say you’d like to send them a query if that is acceptable; believe me, they will remember and appreciate your kindness. And that goes a long way. Which leads to the last point…

7) Be yourself. This may call for leaving your comfort zone, though. If you tend to be shy (many writers are!) push yourself to be more sociable. It’s not hard; smile and ask people around you about themselves. You’ll be glad you did. If you are an extrovert, recognize your tendency to overshadow the more timid among us and let them shine, too.

8) Use social media to keep the non-conference-goers among us updated! There’s the CWG Facebook page and your personal Facebook/Twitter, etc. accounts. The ripple effect can be unlimited. Share the love!

I hope each one of you has a wonderful experience at the Catholic Writers Conference! And… Oops! I forgot the most important words of advice! HAVE FUN!

Cheerleading! Mutually Beneficial Author Support

May 27, 2014/3 Comments/in Blogging, Book Review, Catholic Fiction, Catholic Writers Guild, Catholic Writing and Publishing, Encouragement for Writers, Fiction, Inspirational, Marketing Your Work, Networking, Novel, Pro-life, romance, Self-Publishing, The Writing Life, Writing Tips and Tricks/by Leslie Lynch

There are a lot of us out there. Authors. With great books to share. Too often, though, we feel alone in our endeavors, trying to get readers to notice us in the roiling sea of other great books. This is a great time to be a writer! It’s more possible than it has ever been to publish a book. But that means that all sorts of other people are doing the same.

Whether you are independently publishing your work, under contract with a traditional publisher, or working with a small, online press, the business of marketing one’s work falls more and more upon the shoulders of the author. “But I just want to write,” you say. Hey, I’m with you. Me, too. But that’s not our reality anymore.

How do we get “out there” where someone might notice?

First, write a quality book, no matter the genre. If you’re publishing independently, surround yourself with an expert team of editors, formatters, and cover artists. First impressions matter. Don’t give the reader a reason to skip past your book; give them a reason to stop and look at it, really look at it. Hopefully, they’ll be intrigued enough to click the ‘buy’ button.

Then, the meat of this post: Network. Before you ask people to spread the news about your book, make sure you’ve nurtured relationships with them, and have crowed about their successes. You can do this well before you are ready to publish your own work; in fact, that’s the best time to create these relationships. Have you gone to Catholic Writers Conference Live? Or participated in the online CWG conference? How about the Writing Retreat? Or any other writing focused activities? What about the CWG Facebook page? Have you interacted with other writers in any of those venues? I hope so, because that’s crucial for the next step, which is:

Celebrate with them! Post their new releases or awards on your Facebook page. Use your blog or Twitter to let your followers know there’s something available that’s worth their time. If you’re on Twitter, find and follow some entities that reflect your interests; they may reTweet for you and expand your reach.

Buy and read your friends’ books, and then review them on Amazon and Goodreads. *Caveat: Always say something nice, or don’t post a review. This does not mean you can’t be honest, but be honest in a kind manner. Personally, I never give a review with less than four stars, and even if I didn’t like everything about the book, I focus on what I loved about the book—or, if it’s in a genre that’s not my favorite, focus on what readers of that specific type of book will enjoy about this particular one.

Here’s an example of how this might work. A few weeks ago, Erin McCole Cupp contacted me because I’d done a cover reveal on my upcoming release, Hijacked, on CWG’s Facebook page. Would I like to trade read and reviews with her? She’d recently published Don’t You Forget About Me, a cozy mystery. I said yes, and posted reviews on Amazon and Goodreads. She upped the ante and asked me to be an interviewee on her blog the week my book comes out. I said yes (!), and then tagged her on a My Writing Process blog tour/relay. With any luck, some of my readers will be interested in her work and some of hers readers, in mine. That’s just with two authors! Imagine what can happen when more get in on the fun!

(And did you notice what I just did? I linked Erin’s website and the Amazon link to buy her book to this post. I purposely do this for everyone I mention on both my CWG and personal blogs. What goes around comes around…)

Join writing organizations and establish relationships with authors you respect. Be a cheerleader for them, and hope they’ll return the favor when it’s your turn. Yes, it’s time consuming, but it is well worth the effort—not just because they’re going to help you sell books, but because they are wonderful people and their friendships enrich your life.

Are you feeling a little less alone now? I hope so! If you’ve had success in the arena of networking, please share your story! What are the elements that contribute to that success?

From the President’s Desk – Inspiration and CWCL

May 23, 2014/3 Comments/in Catholic Writers Conference Live, Catholic Writing and Publishing, CWG Member News, Marketing Your Work/by Ellen Gable Hrkach

Four of the five board members were present at the conference L to R: Ellen Gable Hrkach, Ann Margaret Lewis, Jennifer Fitz, Karina Fabian

Four of the five board members were present at last year’s conference L to R: Ellen Gable Hrkach, Ann Margaret Lewis, Jennifer Fitz, Karina Fabian

Where do you get your inspiration for writing? Do ideas come to you at strange times or can you be inspired by reading a book, watching a movie or looking at art work and photographs?

For me, it is all of the above. Ideas often pop into my head at all hours of the day and night. Novels, movies, plays, art work, photography can all give me inspiration. For instance, a visit to the art gallery recently sparked three different ideas for future books/stories.

Many CWG members have shared with me that their greatest inspirations and ideas came when they attended either the online conference or the live conference.

Which brings me to the Catholic Writers Conference Live, to be held in conjunction with the Catholic Marketing Network Trade Show just outside of Chicago from July 29th to August 1st. With daily Mass, confessions and adoration, if you need inspiration, this will be the place for you! The theme will be “Perseverance” and confirmed speakers are Lisa Hendey, Gene Wolfe, Cassandra Poppe, Lizzie Velasquez, Claudia Volkman and many others. There will be interesting panels on self-publishing, rejection, action writing and blogging, to name a few.

So…please consider attending! We’d love to meet you! For more information or to register, please click on this link: Catholic Writers Conference Live.

As always, if you have any questions or concerns, please do not hesitate to contact me president (at) catholicwritersguild.com.

In Christ,

Ellen Gable Hrkach

On writing…better!

September 24, 2013/12 Comments/in Catholic Writing and Publishing, Editing, Encouragement for Writers, Fiction, Marketing Your Work, The Writing Life, Writing Tips and Tricks/by Leslie Lynch

What do you view as the most important element of your writing, or your writing life?

Passion? Yes, we all need that, especially when faced with rejection or obstacles in our quest for publication. But if passion were the most critical element in the making of a successful author, the bookstores would be overflowing with our works.

Persistence is certainly another closely related trait shared by successful authors. Again, though, while essential to success, it’s only part of the story.

Time (and balance) questions are often posed to well-known authors in Q & A sessions. It’s a challenge for everyone: how to juggle family/work/writing. That one has no pat answer. Each person has to find what works, and once a routine is established, be flexible enough to accommodate changing circumstances.

How about subject matter and finding a matching audience? Yep. Crucial. Have you written something that someone wants to read? How are they going to discover it? If you have a good handle on these basics, you’re a step ahead of many writers.

Let’s say you have all these ingredients. You’ve got a story (or a topic, for nonfiction writers), a passion for telling it, you are persistent, and you have a good sense of your target audience. You’ve created a workable plan that supports your creativity.

Anything missing?

I would humbly propose that commitment to development of one’s craft might actually top the list. If the final product is full of misspellings, inappropriate word choices, poor pacing, clichés, etc., no one is going to want to read it, no matter how awesome the premise.

Your goal is for readers to snap up your amazing work! And then clamor for more!

Development of craft can come through formal schooling (college coursework, or in-residence classes), informal schooling (online classes or workshops at conferences), or books. I’d like to share my favorite books on the craft of writing. Some of these have garnered mention in my contributions to the CWG blog over the past year or so, but I thought it would be helpful to list them together. I’d also love for you to jump in with your favorites.

Self-Editing for Fiction Writers, Browne & King. The first craft book I ever bought, its precepts remain timeless and valuable.
Plot & Structure, Bell. Great for learning, well, how to structure fiction.
Conflict & Suspense, Bell. How to keep your reader turning the pages. The ideas pertain to all fiction, not just suspense, and can be applied to nonfiction, as well.
Revision & Self-Editing, Bell. Just what it says. (*Note: The last three books are by James Scott Bell, and are published by Writers Digest, which offers an extensive list of books on the different aspects of craft. There are other books on these subjects by other authors and other publishers.)
Save the Cat!, Snyder. Intended for screenwriting, it is a great resource for learning story structure and for increasing the level of dialogue (a trend in modern fiction).
Writing the Breakout Novel, Maas. Everything about novels and how to balance the elements, written by a high-powered literary agent.
Break into Fiction, Buckham and Love. Perhaps more geared to the genre of romance, but more broadly applicable.
Writing a Romance Novel for Dummies, Wainger. A top editor with many years of experience, this peek at our work through her lens is invaluable. Again, the content can be more broadly applied.
Believable Characters, Creating with Enneagrams, Schnebly. A method for creating rich characters based on personality types.
Punctuation, Plain and Simple, Edgar C. Alward and Jean A. Alward.
Roget’s Thesaurus.
Any good dictionary.
Words That Make a Difference, Greenman.
The Elements of Style, Strunk and White.

Books by successful authors about writing on my shelves:

On Writing, Stephen King
How I Write, Janet Evanovich
Escaping into the Open, the Art of Writing True, Berg.

Believe it or not, this is not a complete list of my reference books. Some of the rest duplicate the content of the ones listed, or stray from a strictly-writing focus. Have I read all of these? You bet. In some cases, several times over. Have they helped me? Absolutely. Would they help writers of the submissions of a recent contest I judged? Yes, yes, and yes again.

What references do you keep at hand as you write? What books do you consider so essential that you’d buy a copy for your favorite protégé? Let’s see how many different books show up in this list! Thanks for contributing to a reference gem for our fellow authors!

Which way???

August 26, 2013/13 Comments/in Catholic Writers Conference Live, Catholic Writing and Publishing, Encouragement for Writers, Fiction, Marketing Your Work, Self-Publishing, The Writing Life, Writing Tips and Tricks/by Leslie Lynch

Did you go to Catholic Writers Conference Live? Or perhaps you’ve been lucky enough to attend another writers’ conference in the past few months. You’ve come home with a mind spinning with possibilities. Suddenly you have options, and choices to make. You’ve pitched a book (or two, or three), and hurriedly polished your work in order to send it to interested editors or agents.

Maybe you sense a sale in the offing. (Cue cheering crowds and confetti!)

Or…maybe not. Maybe your work straddles two genres, or maybe publishers are saying your story is unmarketable. Or worse, your genre is dead. Whatever the case, you’ve found no takers.

No need for discouragement – not in this day and age. Now you can publish your work by yourself. Five years ago, self-publishing was still new, and still carried a fair amount of risk. Print on demand (in its current form) didn’t exist, and an author basically had to commission a small print run out of their own pocket. Without the ability to market or access traditional booksellers, more than a few self-published authors ended up with a garage filled with thousands of unsold books – and a big hole in their coffers. Thanks to the explosion of e-books, authors of well-written fiction can now publish their own work.

Rather than go into the nuts and bolts of how to self-publish, let’s examine the pros and cons of taking on the venture.

At first blush, there is no con. After all, you just format and upload your work and wait for the money to roll in. Well, not so fast.

It boils down to: How much work are you willing to do, in order to succeed? And how do you define success? The answers to those two questions will drive your decision.

As a self-pubber, you are responsible for obtaining quality editing (yes, you must do this, and no, critique partners don’t count), formatting, cover design, obtaining ISBN numbers, finding out how to upload to the different platforms (Kindle, Nook, Smashwords, etc.) and then doing it, and promotion.

Some people relish the control they have over the process; others would rather poke their eye out than deal with all the details. As a self-pubber, you will create business relationships with cover designers, free-lance editors, and formatters. You will build an online presence and platform. This includes at least a website (complete with “buy” buttons) and an author Facebook page.

Marketing and promotion are essential. Getting your book noticed now that “everybody” is self-pubbing is not an easy task. Depending on your comfort level and ability to create and manipulate social media, you may face a steep learning curve – or pay experts to build and maintain your website, etc. Either way, it takes time and effort to market. *Note: Marketing and promotion are required of all authors nowadays, whether their route is via traditional publishers or self-publishing.

Sound like something you’d like to tackle? Then here are a couple of important things to keep in mind.

The most critical item in self-publishing is having a quality product. That means your book has to be the best it can possibly be. No ‘throwing it out there’ to see how it does. If the quality is mediocre, or worse, poor, you’ll generate bad reviews on Goodreads or Amazon. It is very difficult to entice people to try a subsequent work if the initial one was of poor quality.

The best way to ensure quality? Surround yourself with a superb team.

Before you jump into the self-pubbed fray, pay for a free-lance editor. At three to five hundred dollars, it’s a chunk of change, but every successful self-pubbed author I know views this step as vital. Read other people’s self-pubbed books, and when you find one that’s well-edited, contact the author to find out who they use. The best ones are booked a year or so out.

Find a great cover designer. Even in e-books, a sloppy or amateurish cover can kill sales. Same for formatting. Most readers will let an occasional error slide, but repeated errors are annoying.

Build a strong online network. Word of mouth still sells more than anything – but when your ‘word of mouth’ is a small group of authors with a similar readership and ten to twenty thousand Twitter followers each, ‘word of mouth’ takes on a whole new meaning. Too, there are Twitter accounts that exist solely to promote self-published works.

Other options are available if you choose to not take on the responsibility of self-publishing. Many smaller e-publishers are springing up to serve specific niches. You give up some of the profit in return for not having to go it alone. A ready-made team might be the perfect solution.

Or consider the hybrid route. Self-publish some work and seek traditional publication for others. Mix and match between larger and smaller houses.

Having a clear plan is essential. And since this is the Catholic Writers Guild, it is imperative to begin the discernment process with prayer. It’s crucial to align ourselves with God’s plan for us and our work. Sometimes an examination of conscience reveals that our ego or pride is driving our insistence on a particular path. Neither avoidance of rejection nor arrogance will serve us (or God) well.

What are your thoughts regarding self-publishing? Can you add some wisdom gleaned from your experience? What led you to take that path? And what have you found to be the most important elements for success?