Social Media – Catholic Writers Guild

Five (Free!) Ways to Support an Author You Love

The other day I had an awesome milestone as an author: I found my books on the shelf in our public library! This might seem like a very little thing, but for me, it made my whole month. I brought my kids to the library for their weekly perusal and book check-outs, and there they were, on the New Books shelf in the children’s room.

I gushed and geeked out a bit, complete with pictures and a video for an Instagram reel, and I drew the attention of a fellow patron. She was thrilled to meet an author and excited to see good, Catholic books in the public library. After I took my pics, she eagerly added them to her own check-out pile (even more excitement for me!).

The process of getting my books in the public library was as simple as filling out a form on the library’s website. As a patron of the library, I can request titles for the library to purchase, and then they buy them. I’ve requested all sorts of books, and I’ve never had a title refused by my library.

This got me wondering if everyone knows about requesting books for your library to purchase. It is a free and tremendously helpful thing for authors, since you can only request books at your own library. Having my books at libraries is wonderful because not only can all readers have a chance to experience my books without the purchase price being a barrier, but also, some people who may otherwise not pick up my book may choose to do so since it won’t cost them a thing. My goal is to have as many kids as possible read my series, Adventures with the Saints, so having them in tons of libraries is a phenomenal way to do that!

While we’re talking about free ways to support your favorite authors (I hope that includes me!), leaving reviews is high on the list. Amazon is the biggest one, but reviews on Barnes and Noble, Goodreads, the author’s website, and anywhere else you buy the book (like local bookshops that sell online, etc.), have a huge impact and can make the difference when someone is thinking about purchasing the book. While you’re on there, be sure to “like” the other five-star reviews so they populate at the top of the list. The best reviews mention specific things that you loved and why you would recommend it, but even just taking 30 seconds on Amazon to click five-stars without writing anything helps!

Another simple, fun, and free way to support authors is to engage with them on social media. Following your favorite authors and liking their posts is a great start, but the algorithms require engagement to boost a post. A reel or post that has a lot of comments will have more exposure, and one that has multiple shares will see the most traffic. Next time you’re scrolling, take that quick second to comment, tag your friends who would also enjoy the post, and share the content on your own feed. You can find me on Facebook and Instagram @mariarileyauthor if you want to engage with me there!

My next suggestion has less to do with increasing sales and everything to do with encouraging your favorite author: send fan mail. There is something profoundly uplifting and motivating about a reader who loved your book and wanted to let you know. Nothing brightens my day more than reading an email from a child who loved my books. Bonus points for the seven-year-old’s note that included a picture of her holding my book. Seriously, a three-minute email could be exactly the thing that an author needs to stay focused and determined when writing her next book. It might be the difference between her throwing in the towel or continuing writing. As authors, we put ourselves out there and hope that people will like and buy our books. It’s tough business. A few kind words really go a long way, and they won’t cost you a cent.

Finally, if you have a book and author that you love, tell everyone you know. There is no marketing like word of mouth, and personal recommendations are second to none. If you loved a book, chances are your friends will too. Make it a habit to spread the word about your favorite books and hopefully turn a new reader onto his new favorite author.

Of course, buying a copy of a book for yourself (and maybe two more for friends) is always the most direct way to support an author. But when the budget is tight (or you’ve already got the book), spend a little bit of time and no money at all to support us in this crazy craft of writing!

© Copyright 2023 Maria Riley

Creating a “Social” Social Media Presence

During last month’s Catholic Writers Conference Live in Chicago, I was blessed to offer a presentation on the importance of creating a truly “social” social media platform. Flat posts that bombard followers with “salesy” type content does not help build the loyal readers most writers desire when launching a social platform. Since forty-five minutes is never enough for this verbose girl to share all that’s in her head on the subject, and for those who could not attend, I’ve decided to do a little series of posts on some best practices and fun tips.

A well-crafted and curated social media presence begins with deciding which platforms best suit your intentions, personality, and potential audience. Great news—no, seriously!—you do not need to be on all of the social platforms; you don’t even need to be on more than one. Pick one, do that fabulously (or even haphazardly), and you’ll not only find it less stressful but might even (gulp) find you really enjoy social media! For many of us, it is striking that balance between building credibility, being authentic, making friends, and protecting our privacy, all while not becoming too salesy or burning out.

Let’s Start With Setting Boundaries

Prayerfully decide what you feel comfortable sharing, especially if what you share isn’t yours to share, aka your children’s stories.

Don’t give into pressure to follow all the trends. Yes, be aware of what social trends are increasing reach and engagement, but if you don’t feel comfy following them, don’t! For instance, I love Reels. I see the very clever ones where words pop up, and people point to them while jazzy music plays in the background. This method is not for me! So, I’ve experimented with different Reel techniques, and while maybe I don’t get millions of views or followers, I know I’m staying true to myself and trusting the Holy Spirit to guide the message I’m portraying to whomever is meant to see it.

Be You! Always be you. Don’t create an avatar version of yourself. People will eventually see right through that and drop off following your posts. Readers want to know the authors. You know; you are readers as well! Turn the tables and consider your favorite authors. Do you NOT check out all you can about them? Website, bios, social? Whatever you enjoy discovering or engaging in as a reader, try to provide that same experience for your current and potential readers!

To be seen or not to be seen is an important question. If you need separate personal and business platforms, that’s fine, but make sure your public platforms are public! If you are using social media to be discovered, to invite others to share your materials, and to interact and be social, then make sure people can find and follow you easily! This is super important if you are writing for any online publication that wishes to share your posts and tag you, such as CatholicMom.com. As their Social Media and Digital Specialist, I get so frustrated when I am trying to help one of our contributors by sharing their awesome articles but either can’t find their social platform, or when I do, permission to tag is not granted.

Post as often as fits your schedule, and don’t stress when you can’t. Like loyal friends, your followers will still be there two days (or weeks) from now!

Next month, I’ll share the importance of discerning your motivations and weighing the benefits of launching or maintaining a social media presence. Social media may not be for everyone. Many people have to (or want to) step away from Facebook, Instagram, and Twitter and may be weary of exploring TikTok. They may be looking to maintain a website only. I can respect that. However, let me leave you with one question to ponder: How will potential readers find that website?

P.S. Don’t miss the fabulous Catholic Writers Conference Online on February 24-26, 2023!

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